SEO, termed as Search Engine Optimization, is the practice of driving natural, free, non-paid and organic traffic to your blogs and websites from Search Engines Result's Pages (SERP's) by optimizing your articles and web-content.
Google, Yahoo & Bing are the most popular search engines that can super-charge your website and blogs with tons of quality traffic, derived from their search results. It's important for the beginner's, especially, to optimize their blog contents and website so that the Search Engines Crawlers can crawl their Webpages and index them in SERP's.
Basic things for the beginner's is to focus on their content, followed by Website Design, internal site linking, guest posting, social sharing their articles and blog posts on social media.
Let's understand it in more depth to get the clear picture of what is SEO meant for your Blog and how you should optimize your articles and websites.
Blog Content
Blog content is always the key to success for any Website. Content without quality, not well-researched most of the time will not be able to drive traffic to your blog, believe me. Suppose, initially the search engines crawled and indexed your website's pages and you are receiving quality traffic for your blog. But, do the viewers visiting your blog love your article which is not well-researched, not solving their queries, Of course not.
You gradually will start losing visitors visiting your website, leading to higher bounce rate, which directly affects your webpage ranking. Note that the lower the bounce rate, the more successful your blog article. I, being a freelance writer, know the pain of the content writers, discovering new things and organizing those to produce a quality piece of content.
Still, Beginner's are advised to always focus on to produce fresh, well-researched, quality and authoritative articles that can solve their viewer's issues and problems. Try to get the catchy headline for your article that can entice viewer's to view your articles. Whatever your content is all about, try to write it in descriptive manner with ample number of photographs.
[tab] [content title="Key Takeaway"]
- Days are gone when writing articles of around 250-400 words were sufficient to drive traffic to their articles and web-pages. Do detailed research about your content before post scripting.
- Images and article headings are the foundation of your article, better you reinforce them, the more they will generate quality traffic for your blog.[/content][/tab]
Website Designing
Blog Owners should always have an eagle-eye on their Web Design and Development. Keeping in mind, Google love fast loading websites and even initiated Accelerated Mobile Pages (AMP) webpages to fasten the Websites Loading Speed, it is important for the webmasters to not too much play with scripts like JavaScript, PHP (especially, external JS) and load them in their webpages.
Remember the philosophy, the more the scripts you have in your webpage, the more load time your webpage will take to load those scripts, delivering slow user experience. To be noted, years back, Amazon noticed that for every 100 ms delay, they were losing their 1% sales. Check your webpage speed here: Google PageSpeed Insights.
Internal Site Linking
Links that drive organic traffic from one page to other page on the same domain used to termed as Internal Link. Organizing those internal site links in your pages and navigation menu, to get your pages crawled by Search Engines and enhance viewer's experience can be termed as Internal Website Linking.
[code type="Example"]<a href= "https://www.my-site.com/" title="View my Older Article"> View My Older Articles</a>[/code]
[tab][content title="Pro Tips for Beginner's"]
- Add navigation menu's, provide relevant article links in your fresh authoritative articles, and let your blog posts drive traffic to your Blog and Websites.[/content][/tab]
Guest Posting
A single well-researched guest post, written and posted on well established Blog, can be proven your's biggest ever asset. Let your words drive quality traffic to your Blog. Guest posting can help you grow and build relationships with your audience. Even search engines support guest-posting, not comments posted in the article's comment section or in the forum's, "Google hates such spam commenting techniques".
Social Sharing
Sharing your content online, not only show your blog online presence but also drive a major chunk of traffic for your blog posts. There are various social sharing platforms where you can sign-up and post in brief about your article, providing link to your original posted content. Facebook, Twitter, Google+ and Quora are one the most popular social sharing websites; that can provide you genuine readers for your websites.
Final Thoughts
A website success rate depends upon its SEO optimization, the more the site is optimized for search engines to crawl their pages, the more the page-views the websites will receive. Quick tips and reference like descriptive authoritative content, catchy and kick-ass heading titles, navigation menu's and internal linking, guest posting and social sharing your article can get your article from bottom to top in the SERP's ranking.
[update title="Share and Bookmark Our Blog" icon="info-circle"]Having any query, let us know by commenting in the comment section below. We will get back to you soon. Stay tuned with us! More Beginner's Guide and Tips to be posted soon.[/update]
Post a Comment